How are social media tactics best defined?

The best definition of social media tactics is that they are what you use to engage your audience and achieve brand objectives. Tactics encompass the specific actions and approaches that are employed to execute the overarching strategies outlined for social media marketing. They are focused on audience interaction and participation, which can involve creating content, running promotions, or utilizing specific features of social media platforms to foster engagement. Each of these tactical actions contributes to the overall goal of enhancing brand visibility, driving traffic, and ultimately achieving business objectives.

In contrast to other choices, tactics are not synonymous with strategies for developing brand identity, which focus more on the broader vision and guiding principles of a brand. Additionally, while tactics can support audience growth, they do not represent long-term goals themselves; rather, those goals are defined by overarching strategies. Lastly, while measuring campaign success is important, it involves different methodologies that assess the outcomes of the tactics rather than the tactics themselves.