If the objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?

The correct answer focuses on generating additional landing page views via LinkedIn weekly as the key performance indicator (KPI). This is because the primary objective is to increase link clicks specifically on LinkedIn by 20%. By tracking the additional landing page views that are directly attributable to link clicks on that platform, it provides a clear measure of whether the goal is being achieved.

This KPI is closely aligned with the objective, as it allows for direct assessment of the effectiveness of the strategies implemented to drive those clicks. It ensures that the measurement is specific and relevant to the platform in question, allowing for targeted adjustments to campaigns as necessary.

The other options do not directly relate to the objective of increasing link clicks on LinkedIn. Generating followers on a different platform, enhancing brand awareness through ads, and scheduling posts across all platforms measure different aspects of social media performance rather than the specific goal of link clicks on LinkedIn. Therefore, they do not serve as effective indicators of success regarding that particular objective.