In a social media strategy, which document defines the roles and responsibilities of team members?

The roles and responsibilities document is crucial in a social media strategy as it clearly outlines the specific duties and expectations for each team member involved in the project. By defining these roles, the document helps ensure that everyone understands their responsibilities, which facilitates effective collaboration and reduces the risk of overlap or confusion in tasks.

Establishing clear roles helps in delegating responsibilities appropriately, making it easier to track progress and accountability. Additionally, this document serves as a reference point for the team, ensuring that all members are aligned with their specific contributions to the overall strategy, which can lead to a more cohesive and efficient approach in executing social media initiatives.

In contrast, other options serve different purposes; for instance, the campaign overview document provides a general summary of the marketing campaign, the budget allocation spreadsheet tracks financial resources, and the content calendar organizes posting schedules. Each of these documents plays an important role in the overall strategy, but none specifically delineates team member roles and responsibilities like the roles and responsibilities document does.