In social marketing, what does 'social good' refer to?

In social marketing, 'social good' refers to outcomes that benefit society as a whole. This concept emphasizes the idea that the primary goal of social marketing initiatives is to promote positive social change and enhance community welfare. These initiatives often focus on addressing important societal issues such as public health, environmental sustainability, education, and social justice, aiming to improve the quality of life for individuals and communities.

By prioritizing the well-being of the society, social marketing campaigns strive to create awareness, drive behavior change, and encourage individuals to take action for the greater good. This focus sets social marketing apart from traditional marketing, which often centers around profit maximization and commercial success, indicating that the true measure of success in social marketing is the positive impact made on society rather than financial gain.