In the event of a serious internal crisis, what should you do first as the social media manager?

In the event of a serious internal crisis, the first priority for a social media manager should be to pause all content and review your profiles. This approach allows you to assess the situation, understand the implications of the crisis, and evaluate the current messaging and content that are being released on the various social media platforms.

By pausing all content, you can prevent any posts that might be seen as insensitive or inappropriate in the context of the crisis. It also provides an opportunity to analyze any potential vulnerabilities in your messaging and the company's overall social media presence. This pause serves as a necessary measure to ensure that the company can respond thoughtfully and strategically, rather than reacting impulsively, which could exacerbate the situation.

Taking the time to review your profiles also enables you to prepare a coherent communication strategy that addresses the crisis appropriately when you do make public statements. Gathering the necessary information before deploying any messaging is crucial to maintaining transparency, credibility, and trust with your audience.

In contrast, releasing a statement on social media without first pausing to gather insights may lead to poorly timed or misguided messaging. Informing customers through email can be effective, but the immediacy and visibility of social media postings necessitate a more cautious approach. Continuing to post as usual during a crisis