What additional metric can complement click-through rate analysis?

When analyzing click-through rate (CTR), it’s beneficial to incorporate additional metrics to gain a comprehensive understanding of campaign performance. Page views provide insight into how many times the landing page is viewed after a click is made, which can indicate the effectiveness of the landing page in retaining visitors. Impressions give context to CTR by showing how many times the ad was displayed to users, helping to evaluate overall reach and visibility. Cost per click (CPC) adds a financial dimension, allowing marketers to assess the cost-effectiveness of their campaigns relative to the number of clicks generated.

Utilizing all these metrics together can enhance understanding of user engagement, ad effectiveness, and the return on investment for advertising efforts. By analyzing impressions, page views, and CPC alongside CTR, marketers can better strategize and optimize their campaigns for improved results.