What are some ways to gather engagement data from influencers?

Requesting influencers to supply engagement data such as retweets, shares, and replies provides valuable insights into how well their content is resonating with their audience. This type of engagement data is crucial because it demonstrates the effectiveness of the influencer's content in generating interaction and interest beyond simple follower counts. Engagement metrics allow brands to assess the impact of their collaborations, understand audience behaviors, and evaluate the overall success of marketing campaigns, leading to more informed strategic decisions.

In contrast, asking for daily sales numbers may not always reflect the influencer's impact, as many factors influence sales beyond engagement. Only calculating followers gained during a campaign presents an incomplete picture of performance, as it ignores the vital interactions that can lead to brand awareness and customer loyalty. The option of "None of the above" disregards the importance of defining and measuring engagement effectively, which is necessary for a comprehensive evaluation of influencer performance.