What are 'strategic partnerships' in social marketing?

Strategic partnerships in social marketing refer to collaborations between organizations that aim to leverage their combined resources and expertise to achieve common goals, particularly those that can promote social change or tackle societal issues. These partnerships can include non-profits, government agencies, businesses, and community organizations working together to maximize their impact, enhance credibility, and expand their reach.

Through strategic partnerships, organizations can share knowledge, deliver more effective programs, and coordinate efforts to address complex social problems that no single entity could effectively handle alone. This approach facilitates access to diverse resources, including funding, technology, and volunteer support, ultimately leading to more successful outcomes in their social marketing initiatives.

In contrast, collaborations to isolate organizations or alliances formed purely for profit do not align with the core objectives of social marketing, which focuses on advancing social good rather than competition or individual profit.