What are two benefits of creating a calendar of key dates for campaign planning?

Creating a calendar of key dates for campaign planning is primarily beneficial for tracking performance metrics and ensuring that important deadlines are met. By having a structured timeline in place, teams can systematically measure the effectiveness of their campaigns by aligning specific dates with performance benchmarks. This approach allows marketers to evaluate what strategies are working or not, providing critical data to inform future campaigns.

Additionally, a well-organized calendar ensures that all team members are clear on deadlines for key milestones, which is essential for maintaining momentum and accountability. It helps to prioritize tasks, manage resources effectively, and ultimately leads to a more streamlined execution of the campaign, allowing marketers to keep their efforts focused and aligned with overall goals. With these aspects covered, teams can better navigate the complexities of campaign management in a timely manner.