What are two major benefits of growing an active community?

An active community offers notable advantages, and one of the most significant is the potential for increased brand advocacy. When individuals engage in a community, they often develop a deeper connection and allegiance to the brand. This connection fosters a sense of loyalty, where community members not only support the brand by purchasing its products or services but also promote and recommend them to others. Brand advocacy is crucial because it harnesses the power of word-of-mouth marketing, leading to authentic recommendations that can influence potential customers. Advocates serve as a vocal, supportive group that amplifies a brand's message and values within their social circles, which can enhance brand reputation and reach.

While the other options mention valuable outcomes like increased sales or customer retention, they may not encapsulate the strong commitment and genuine promotion that arises specifically from an engaged community. An active community doesn't guarantee exclusivity in purchasing nor does it ensure that customers won't consider other brands, but it does create a foundation for enthusiastic advocacy that can drive broader success for the brand.