What is a common tool used to track click-through rates?

A web analytics tool is pivotal in tracking click-through rates (CTRs) because it provides detailed insights into how users interact with your website. Such tools can gather data on the number of clicks on specific links, enabling marketers to assess the effectiveness of their campaigns. By analyzing CTR, marketers can determine which content or calls to action resonate with their audience and optimize their strategies accordingly.

In contrast, email campaign software focuses predominantly on managing and dispatching email campaigns rather than providing comprehensive analytics on website interactions. Similarly, social media management tools are more geared towards scheduling posts and analyzing social media engagement rather than tracking clicks that lead to a website. Lastly, graphic design software is not designed to collect or analyze data; its primary function is to create visual content, not to monitor user engagement metrics like click-through rates. Hence, the web analytics tool stands out as the most appropriate choice for tracking this specific metric.