What is one advantage of forming strategic influencer partnerships for brands?

Forming strategic influencer partnerships offers the significant advantage that influencers can bring in new customers. Influencers typically have established audiences who trust their opinions and recommendations. When a brand collaborates with an influencer, it leverages the influencer’s credibility and reach, exposing the brand to potential customers who may not have been aware of it before. This can lead to increased brand awareness and engagement, ultimately translating into new customer acquisition. Influencers can authentically present products to their followers, which enhances the likelihood that those followers will consider the brand's offerings, leading to conversions and sales.