What is the most effective way to spread awareness of your organization's efforts during crises?

Redistributing budget towards an authentic influencer program is considered the most effective way to spread awareness during crises because influencers have established trust and credibility within their communities. This enables them to reach and engage audiences on a personal level, which is particularly important during sensitive times when people seek reliable information and guidance.

Influencers can craft messages that resonate more deeply with their followers, making them feel connected to the cause. By leveraging the personal stories and experiences of these influencers, organizations can humanize their efforts, making them more relatable and compelling. This approach not only raises awareness but can also foster a sense of community and collective action that is crucial during a crisis.

In contrast, increasing ad spend on social media might amplify reach but lacks the personal touch and authenticity that influencers provide. Utilizing email outreach can also be effective but may not penetrate new audiences as effectively as influencer partnerships. Launching a press release is a traditional method for disseminating information but may not capture the attention of the public in the same engaging manner as influencers who can share real-time updates and create ongoing discussions.