What is the primary benefit of utilizing SEO and keywords in social media posts?

Utilizing SEO and keywords in social media posts primarily enhances content visibility and discoverability. By strategically incorporating relevant keywords that potential audiences are searching for, posts become more likely to appear in search results both within the social media platform and on search engines. This boosts the chances of reaching a wider audience, as well as engaging users who may not follow the account but are interested in the topics being discussed. The more discoverable your content is, the higher the likelihood of generating organic traffic, engagement, and potential conversions.

The other options focus on aspects that, while beneficial to marketing and social media strategies, do not directly relate to the primary function of SEO and keywords in this context. Paid ad performance, partnerships, and cost reduction are more aligned with different marketing strategies and goals rather than the fundamental benefit of improving the organic reach and searchability of posts through effective use of SEO techniques.