What should you focus on during a social media audit?

Focusing on identifying and analyzing the performance of all current social media accounts during a social media audit is crucial because it allows for a comprehensive evaluation of how effectively each account is serving its intended purpose. This includes examining metrics such as engagement rates, follower growth, content performance, and audience demographics. By understanding the strengths and weaknesses across different platforms, organizations can refine their social media strategies, optimize content, and ensure that their messaging aligns with audience interests and organizational goals.

In addition, this analysis helps in identifying opportunities for improvement, determining which platforms are yielding the best results, and spotting any gaps in reach or engagement that may need to be addressed. It forms the foundation for future social media strategies, ensuring that resources are allocated efficiently to maximize return on investment.