What strategy might be used to reinforce positive behaviors among a target audience?

Leveraging social norms as a strategy to reinforce positive behaviors is effective because it capitalizes on the influence that societal expectations and behaviors have on individuals. When people perceive that certain behaviors are common or accepted within their social group, they are more likely to adopt those behaviors themselves. This can create a sense of belonging and pressure to conform to the positive behaviors that are being highlighted.

For example, if a campaign successfully communicates that a majority of people in a specific community are participating in recycling, individuals who may not have recycled before are more inclined to do so. This is because they want to align themselves with the behavior considered normal or desirable within their social circle, thereby reinforcing the intended positive behavior.

In contrast, while distributing discounts might incentivize behavior change to some degree, it does not instill the same level of social reinforcement and community engagement. Increasing product variety can cater to different preferences but does not inherently encourage positive behavioral adoption. Maximizing advertising reach focuses on spreading awareness and visibility rather than fostering a supportive community context that drives behavior change.