What type of information should strategic social media policy documents contain?

Strategic social media policy documents should contain a social media overview because this foundational section sets the stage for understanding the organization's approach to using social media platforms. It provides context for the goals, target audience, key messages, and overall strategies for engaging with stakeholders through social media. A comprehensive overview helps align team members and stakeholders on the direction and priorities of social media efforts, ensuring that all tactics and content adhere to the broader mission and vision of the organization.

While content creation tips and tricks, paid advertising strategies, and competitive landscape analysis can be valuable components of a social media strategy, they serve more as tactical elements rather than foundational policy. The overview encompasses the principles and goals that guide those specific tactics, making it essential for crafting a coherent and effective social media presence.