What would be the first step to improve a low click-through rate?

Improving a low click-through rate (CTR) requires a careful examination of the content being presented to the audience. Analyzing and enhancing content quality is crucial because CTR reflects how well the content resonates with the audience and motivates them to engage. If the content is not relevant, engaging, or valuable to the target audience, even optimal targeting and higher budgets may not yield better results.

By focusing on content quality first, marketers can ensure that their messaging is clear, compelling, and aligned with the interests or needs of their audience. This means refining headlines, improving visuals, and delivering valuable information that captures attention and encourages clicks. High-quality content encourages shares and engagement, which can further enhance visibility and improve overall results.

While methods like rethinking audience targeting, increasing the advertising budget, or adjusting email frequency also have their roles in a comprehensive marketing strategy, enhancing content quality directly addresses the fundamental issue of audience engagement, making it a more effective initial step to boost CTR.