When selecting an influencer for a partnership, what two factors are crucial to consider?

When selecting an influencer for a partnership, focusing on objectives and budget is essential. The objectives define what the brand hopes to achieve through the collaboration, whether it's increasing brand awareness, driving sales, or enhancing customer engagement. Understanding these goals ensures that the influencer aligns with the brand's vision and can deliver measurable results.

The budget determines the scope of the partnership, including the types of influencers that can be engaged and the specific deliverables that can be expected. Different influencers come with varying fees based on their reach and engagement levels, so aligning the budget with the desired influencer type is crucial for a successful campaign.

While factors like audience size and content style, follower demographics and engagement rate, and brand image and influencer popularity are all important considerations, they fall under the broader categories of objectives and budget. Ultimately, establishing clear objectives and a defined budget lays the groundwork for selecting the right influencers who can effectively contribute to the brand's marketing strategy.