When short on time and resources, what type of content is best to fill a social media calendar?

Curated content is particularly valuable for filling a social media calendar when time and resources are limited. This type of content involves finding and sharing existing content created by others that is relevant to your audience. It allows you to maintain an active social media presence without the need to produce original material from scratch.

Using curated content can save significant time and effort, as it eliminates the need for content creation, editing, and graphic design. It also supports the idea of providing value to your followers by sharing informative, entertaining, or useful content that resonates with their interests. This approach can enhance engagement, keep your audience informed, and foster a sense of community around the topics you focus on.

While original content is beneficial for brand identity and audience connection, creating it can be resource-intensive. Sponsored posts and promotional videos typically require careful planning, budgets, and strategic execution, which may not align with a situation of limited resources. Thus, curated content stands out as the most practical solution in such circumstances, allowing for consistent social media activity with comparatively low investment in time and resources.