Where should information about official and unofficial company accounts, fan accounts, and outdated accounts be documented?

Documenting information about official and unofficial company accounts, fan accounts, and outdated accounts in the social media audit sheet serves a specific purpose in monitoring and managing a brand's online presence. The social media audit sheet is typically a comprehensive tool used to assess the current status of all social media accounts associated with a brand. It includes details such as account URLs, engagement metrics, follower counts, and the status of each account (active, inactive, or outdated).

Recording this information in the audit sheet ensures that all accounts are tracked in one central location, making it easier to identify which accounts are performing well, which may be misleading or unofficial, and what action needs to be taken regarding outdated accounts. This systematic approach allows for efficient management and helps to maintain brand integrity across social media platforms, which is vital for effective social marketing strategy and execution.

Other options, while important in their own contexts, do not provide the same structured framework for tracking and analyzing social media accounts. The social media strategy document outlines plans and strategies, the brand guideline manual focuses on the visual and messaging aspects of branding, and the employee handbook typically covers internal policies and procedures. Thus, the social media audit sheet is the most suitable choice for this specific task.