Which behaviour can directly improve click-through rates?

Using compelling headlines and strong calls to action is vital for directly improving click-through rates. Compelling headlines grab the audience's attention and entice them to find out more. These headlines should be clear, engaging, and relevant to the audience's interests, as a well-crafted headline serves as the first impression that can lead to increased clicks.

Additionally, strong calls to action guide users on what steps to take next, whether it's clicking a link, signing up for a newsletter, or making a purchase. When users are presented with clear and enticing calls to action, they are more likely to engage with the content and follow through with the desired action.

In contrast, other behaviors like posting infrequently, copying other brands' content, and disabling links in descriptions can lead to decreased engagement and lower click-through rates. Infrequent posting can diminish brand visibility and audience engagement. Mimicking other brands fails to create unique, engaging content that resonates with an audience. Lastly, disabling links removes the opportunities for users to engage further, directly reducing click-through potential.