Which metric would you track to see how your followers are responding to your posts, including likes, shares and comments?

Tracking engagement rate is essential for understanding how followers are responding to your posts on social media. This metric encompasses various interactions such as likes, shares, comments, and sometimes even saves. By measuring engagement rate, you gain insights into how well your content resonates with your audience, allowing you to gauge their interest and involvement.

Engagement rate helps inform your content strategy by identifying what types of posts generate the most interaction. For instance, if certain posts consistently receive higher engagement, you may decide to create more similar content to foster continued interaction and growth in your community. In this way, engagement rate not only reflects follower response but also contributes to an overall understanding of audience preferences and behavior.

The other metrics mentioned — conversion rate, reach, and impressions — serve different purposes. Conversion rate tracks the percentage of users taking a desired action after viewing content, which is more about actions beyond mere engagement. Reach indicates how many unique users have seen your content, while impressions count the total number of times your content has been displayed, regardless of whether it was clicked or engaged with. None of these metrics specifically focus on the active involvement of your audience with your posts like engagement rate does.