Which of the following are effective examples of converged media tactics on social media?

The effective example of converged media tactics on social media is sharing a positive customer testimonial on LinkedIn. Converged media refers to the blending of paid media, owned media, and earned media into a cohesive marketing strategy.

In this context, sharing a customer testimonial leverages earned media, as it showcases genuine user-generated content, which adds credibility to the brand. Testimonials build trust and serve as an authentic endorsement from actual customers, which can significantly influence potential buyers. By sharing this effectively on a professional platform like LinkedIn, the brand taps into the existing relationships and networks, amplifying the message through organic reach among connections who may value that authentic voice.

Other options focus heavily on paid media or owned media without the integration of earned media. For example, paying for ads on YouTube and promoting TikToks specifically for a campaign are primarily examples of paid and owned content strategies. While they are important aspects of a broader social media strategy, they do not demonstrate the convergence of all three types in the same manner as sharing a testimonial does. Similarly, paying to promote a customer’s post does not inherently create a merging of media channels; it primarily enhances the reach of an individual piece of user-generated content.