Which of the following are examples of owned media?

Owned media refers to the digital assets that a company or brand has complete control over. This includes any content or platforms that are created and published by the organization itself. Campaign images shot by your team are entirely within your control, as they are created by your staff and represent your brand's messaging. Similarly, thought-leadership content created internally showcases your organization's expertise and insights, further solidifying your brand presence.

The significance of owned media lies in the ability to fully manage the messaging, style, and distribution without external influence, which strengthens brand identity and fosters direct engagement with the target audience. This direct control over content allows for a consistent representation of the brand's values and initiatives.

In contrast, other options such as paid advertisements involve financial transactions for exposure and are thus not owned but rather paid media. User-generated content and influencer posts represent contributions from external sources, indicating shared ownership rather than full control. Lastly, content hosted on third-party websites typically lacks complete control for the brand, making it an example of earned rather than owned media.