Which of the following are commonly used social media tactics? (Choose Three Answers)

Prepare for the Social Marketing Certification Exam. Study with interactive quizzes and comprehensive explanations to enhance your marketing strategies. Be exam ready and gain your certification!

Interacting with your audience in the comment section is a widely recognized social media tactic that fosters engagement and builds community. This practice allows brands and individuals to respond to comments, answer questions, and participate in conversations, which helps to enhance relationships with followers. Such interaction not only shows that a brand values its audience's input but can also increase visibility on social platforms due to engagement metrics that algorithms favor.

Running a contest or giveaway is another effective social media tactic. These activities encourage participation and sharing, which can significantly increase brand awareness and follower engagement. By offering incentives, businesses can attract new followers, encourage social sharing, and boost overall engagement on their social media channels.

Promoting user-generated content leverages the creativity of existing customers and fans, allowing them to contribute content that showcases their experiences with a brand's products or services. This strategy not only builds trust and authenticity but also encourages more customers to interact with the brand, knowing their contributions might be highlighted.

While sending newsletters to subscribers is an essential component of digital marketing, it is typically associated with email marketing rather than social media tactics. Therefore, it does not fit with the commonly recognized strategies used specifically within social platforms.

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