Which of the following could be a reason for a low click-through rate?

Having an unclear call-to-action can significantly contribute to a low click-through rate (CTR). The purpose of a call-to-action is to guide the audience toward taking a specific action, such as clicking a link, signing up for a newsletter, or making a purchase. When the call-to-action is vague or confusing, potential customers may not fully understand what is expected of them, leading to hesitation or disinterest. A clear and compelling call-to-action should provide definite instructions and create a sense of urgency to encourage users to engage with the content.

In contrast, elements like high-quality visuals can enhance user engagement and trust, while frequent content updates can keep the audience interested and encourage return visits. Strong brand recognition can also lead to higher CTR since established brands often garner more trust and clicks from users. Thus, these elements positively impact engagement rather than hinder it.