Which of the following is NOT a step to take when creating your brand's social voice?

In building a brand's social voice, it is crucial to engage with and consider audience feedback as it plays a vital role in shaping how the brand communicates and resonates with its target audience. Ignoring audience feedback can lead to a disconnection between the brand and its customers, resulting in ineffective communication and diminished trust. By actively listening to what the audience has to say, brands can tailor their messaging and voice to reflect the values and preferences of their customers, ultimately enhancing engagement and relationship-building.

In contrast, developing brand attributes highlights key aspects of the brand’s identity that should be communicated through its voice. Checking existing marketing documents ensures consistency and alignment with the established voice, while utilizing previous customer conversations can provide insights into what resonates well with the audience and helps in refining communication strategies.