Which of the following tactics can enhance audience engagement on social media?

Using analytics to drive engagement strategies is essential for enhancing audience engagement on social media. Leveraging analytics allows marketers to understand what content resonates with their audience, track engagement metrics, and identify trends over time. By analyzing data such as likes, shares, comments, and click-through rates, marketers can tailor their strategies to meet the preferences and behaviors of their audience. This data-driven approach enables the creation of more relevant and compelling content, timing posts effectively, and optimizing advertising campaigns, all of which can significantly boost audience interaction and engagement.

In contrast, while the other options—creating colorful graphics, promoting webinars and events, and changing platform algorithms—can play roles in engagement, they do not provide the foundational insights that analytics offers. Colorful graphics can attract attention, but they must be backed by insights on what captures the audience's interest. Similarly, promoting events can lead to engagement but should be based on an understanding of when and how to reach the target audience effectively. Lastly, changing algorithms is out of the marketer's control and does not inherently enhance engagement; understanding and adapting to these changes based on analytics is far more effective.