Which of the following would NOT be a focus in defining social media strategy?

Defining a social media strategy primarily revolves around understanding the audience, crafting appropriate content, and measuring engagement to achieve specific marketing goals. Target audience analysis is crucial for recognizing who the content should reach, while content types and formats are important for determining how messages are conveyed and what tools will resonate best with the audience. Engagement metrics are essential for assessing the effectiveness of the strategy and making adjustments based on user interaction.

Environmental sustainability practices, while important for a company's overall business strategy and corporate social responsibility efforts, do not directly relate to the specific formulation of a social media strategy. This concept generally pertains to broader operational and ethical considerations rather than the tactical elements involved in executing a social media plan. Thus, it is not a fundamental focus in defining a social media strategy.