Which type of influencers is likely to have a more engaged audience for niche products?

Micro influencers typically have a more engaged audience for niche products due to their focused and personalized approach to content creation. Unlike mega or celebrity influencers, who often appeal to a broad audience, micro influencers usually cater to smaller, targeted communities around specific interests or niches. This specificity allows them to build stronger relationships with their followers, resulting in higher engagement rates.

Their followers often perceive micro influencers as relatable and authentic, as they usually share content that resonates deeply with their particular audience's interests. This level of engagement is particularly valuable for niche products, as consumers in these specific markets are looking for genuine recommendations and insights. Micro influencers are more likely to foster trust and loyalty among their audience, making their endorsements more impactful when promoting specialized products.