Which type of media is represented by a five-star review of your brand on Google?

The correct answer is earned media. This type of media refers to any publicity or exposure gained through word-of-mouth, customer reviews, or organic shares, rather than paid advertising or content you create for your own channels. A five-star review on Google represents the organic endorsement from a customer, which enhances your brand reputation and credibility without any financial transaction or direct control over the message.

Earned media is invaluable in building trust with your audience, as it often carries more weight than self-promotional content. Customers frequently rely on reviews and experiences shared by others when making purchasing decisions, making these endorsements a powerful tool in the marketing landscape.